Social Media Marketing & Content Creation
Ksh 30,000 | USD 250.00
2 months
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What You Will Learn
- Understanding the Digital Marketing Landscape
- Social Media Platforms Overview (Facebook, Instagram, X, LinkedIn, TikTok)
- Benefits and Challenges of Social Media Marketing
- Brand Storytelling and Visual Identity
- Creating Engaging Graphics, Reels, and Videos
- Canva, CapCut, and Other Creation Tools
- Content Calendars & Post Scheduling Tools
- Understanding Social Media Algorithms
- Tracking Performance: Likes, Reach, Shares & Conversions
- Running Ads on Meta, TikTok, and Google
- Audience Targeting & Budgeting Basics
- Intro to Influencer Collaborations & UGC
- Running a Campaign for a Real or Simulated Brand
- Content Strategy and Performance Report
- Presenting Your Work as a Portfolio Piece
Career Opportunities
This course equips you for various digital marketing and content creation roles:
- Social Media Manager
- Content Creator / Influencer
- Digital Marketing Assistant
- Brand Strategist
- Freelance Media Consultant